top of page

Resume

WORK EXPERIENCE

ANTHROPOLOGIE, URBN INC.

Brand Marketing Associate - Campaigns, Collaborations

Feb '23 - Present

Oct '24 - Present

  • Execute marketing collaborations to drive customer acquisition by partnering with 20+ brands and 30+ artists, developing strategic plans, leading comms and logistics, aligning on collaboration goals, and tracking budgets. 

  • Shape quarterly Anthropologie Wedding campaigns by aligning with merchandising and marketing teams, exceeding demand goals by 10%+ each quarter since taking ownership.

  • Lead strategy for 20+ localized campaigns—including store openings, relocations, and seasonal launches—while building local partnerships to drive brand visibility and opportunities.

  • Analyze campaign and collaboration data to evaluate results, identify strategic opportunities, and optimize strategy around key cultural events and business priorities.

Brand Marketing Coordinator - Brand Partnerships

Feb '23 - Oct '24

  • Coordinated partnerships with internal and external teams across 25+ brands, 30+ artists, 45+ media outlets, 20+ store openings, and 15+ experiential activations, ensuring 100% on-time delivery of assets, product shipments, and promotional content.

  • Supported the development of 50+ pitch decks,  45+ creative briefs, and 50+ recap reports, aligning brand and partner goals while integrating performance trackers to deliver actionable insights to optimize future partnerships.

  • Oversaw partnership logistics, managed invoicing processes, and supported six-figure budgets, driving organizational efficiency and execution of campaigns.

QVC

Jun '21 - Dec '21

Digital Programming Intern

  • Analyzed consumer buying behavior and cultural moments to program the QVC Now Digital Channel and homepage.

  • Utilized platforms including Tableau and Content Square to evaluate year-over-year performance and prepare data analytics for management decision making.

  • Conducted daily quality assurance of site and mobile homepage promotions to optimize user experience and drive engagement.

LEADERSHIP EXPERIENCE

ANTHROPOLOGIE, URBN INC.

Feb '23 - Present

Employee Resource Group

  • Mentor a full-time employee, along with 4 past interns, to provide guidance on varying marketing projects, conflict resolution, career exploration, and networking. 

  • Collaborate with the Women’s ERG members by leading engaging conversations and events to foster community, support, and an inclusive workplace culture.

AMERICAN MARKETING ASSOCIATE, TEMPLE UNIVERSITY (TU-AMA)

May '21 - May '23

Director of Professional Development

  • Sourced 56 external speakers for weekly sessions to expand TU-AMA member’s professional network.

  • Led the Annual Marketing Week inclusive of 5 events averaging 55 members, driving a 15% member increase

  • Directed TU-AMA’s 10th Annual Regional Conference, securing 4 speaker sessions and a case competition, managing logistics and committee delegation, and driving 170 registrants through targeted marketing.

  • Placed 1st out of 105 chapters at AMA’s International Collegiate Conference Case Competition by developing a full-funnel marketing plan for Amazon Prime Student using secondary research, surveys, and focus groups.

SKILLS

  • Cross-Functional Team Collaboration

  • Vendor Relationship Management

  • Budget Planning & Management

  • Proficient in Basecamp, Monday, STEP, Microsoft Office

  • Consumer Insights & Market Research

  • Data Analysis and Insights  - Quilk, Tableau, Content Square

  • Strong Communication & Presentation Abilities

  • User Experience Design & Optimization

EDUCATION

TEMPLE UNIVERSITY - FOX SCHOOL OF BUSINESS  |  PHILADELPHIA, PA

Marketing Major; Management Information System Minor

  • GPA: 3.92 - Summa Cum Laude

  • Deans List 4 consecutive years

bottom of page